Sunday, May 16, 2010

The Lady Dior Universe

The "Lady Dior Universe" is a series of short films featuring model/actress Marion Cotillard... A new film is released as each new installment of Lady Dior's handbag line is revealed. What I love about these mini movies is how they are far from typical online commercials. These films contain drama, action and suspense... and every shot looks as though it could be found straight out of a campaign in a high fashion magazine. The newest video was released on Saturday, entitled "Lady Blue Shanghai." Here are the videos in order of their release! You may want to grab a seat on a comfy couch and pop some popcorn before watching these mini movies...

1) Lady Noire Affair- This film is the most action packed! Marion ends up on the Eiffel Tower...
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2) Lady Rouge- They made this one into a music video... I'm not sure how I feel about it yet.
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3) Lady Blue Shanghai (NEWEST EPISODE!!)- This one comes in two parts...The 2nd part is pretty trippy!
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This is such a clever way to advertise... After watching these films, viewers have an emotional attachment to not only to Marion and the story lines, but to the handbags themselves. Personally, I wish the story lines of each movie connected. I think this would build suspense and generate more excitement for when each new film was released...Do you agree ? Or do you think that each bag deserves its own different film? If I weren't a poor college student, I would probably buy the Lady Blue Shanghai bag because it was my favorite film ;)

What are your thoughts on these films?

xx Katie-Lu

28 comments:

Ruta, Look Ugly in a Photograph said...

Woah, I love those films. I think they are a great way to promote the handbags. So creative. Shows you a way to wear them in day to day life.

Rachel Lynne said...

Very cool movies, never seen these before, I can't wait tell I'm no longer a starving college student too! Our shopping allowances will greatly increase:) Thanks for the comment! ♥



http://blushingtulips.blogspot.com/

Charlotte Elise Jay said...

wow this is amazing I love the films!

I love lady blue

CHar x

H A N N A H ♥ said...

oh wowwwww. those films are stunning, and SUCH a great idea. very clever advertising indeed!

LONDON--ROSE.BLOGSPOT.COM

xx

Artpixie said...

omg im such a big fan of hers, you should search up inception on youtube. It looks amazing and she looks like she's going to be really great in it.

Diana Mieczan said...

So creative and beautiful...They always do it right!
I can watch those over and over again:)
I am in love with it!
Kisses my lovey girls:) Hope you have a fun day:)

Melanie said...

I've never seen these before! An interesting idea, but IMO not really practical for an advertisement for the masses. I was a graphic design major in college and had to take several Ad classes. Though they're filmed beautifully, for an Ad they're just too long! :(

Melanie@Unravelled Threads

THE ALTERNATIVE WIFE said...

First of all I LOVE her and second this is such a fabulous idea. Totally builds up anticipation and an emotional connection to the bags. At first I wasn't sure how I felt about the Lady Rouge but then I watched it a few times and actually ended up liking it. Can't get the song out of my head now :)

Dancing Branflake said...

I love her so much! I would buy anything she had. Haha, well almost anything. She's just the epitome of beauty and chicness.

Is This Real Life? said...

Oh wow thanks so much for posting these, super cool!

daisychain said...

Oooh divine, thanks for sharing

SabinePsynopsis said...

Too bad, I can't watch the films from where I am, will have to come later. I did love the previous film; very artistic and you observation about emotional customer connection is so true.

kate, always in trouble said...

I LOVE THIS POST because i'm in love with dior!

thanks for commenting my blog

xoxo

sos-please-helpme.blogspot.com

Beth said...

I saw these online before, but didn't quite understand what they were supposed to be. I'll have to make some time and sit down to watch these. It's definitely a cool way to advertise!

CCWai said...

I don't quite know.
I love the music video and the concept behind it but I think the movies can be less documentary like.
Still love Dior though.
The clothes in these videos are amazing!

rebecca said...

I really like the second one! Think it's my favourite :)

http://itscohen.blogspot.com/

Clelia said...

I agree with Rebecca the second one is fantastic... excellent advert. The movie sounds really well plotted and interesting

Clelia

Valerie said...

I agree- what a perfect way to advertise! The Lady Blue Shanghai bag is my favorite too.

xo
Valerie

Taj Acosta said...

What I love: these are unique and outside the box! Like you I'm not quite sure about the Lady Rouge....
Great artistry though! Fab post xoxo

Naomi C. said...

I came here to vent cause I know how you guys feel about this..what is Blake Lively doing on the cover of Vogue ??
I am really tired of seeing actresses/celebrities/socialites/reality tv stars on the cover of fashion magazines..
Was Anna Wintour sleeping or wearing very dark sunglasses when she approved that cover and mistook Blake for a cat walk queen..argh okay I'm done.

Simply Luxurious said...

Agreed! A very unique way to bring a customer into the world of the celebrity choosen to embody the product's vision. Marion is a perfect choice.

Miri said...

These are amazing, I love the last one the most!

mystique-glamour

Couture Millinery Atelier. said...

What I believe is that the product that has the most innovative and interesting advertising campaign will sell the best.I think that in the moden world advertising in general became so advanced in technologie and computer graphics that it is extremely difficult to impress targeted audience. As a result, corporations have to think about more creative ways of advertising their product that would stand out. I think Dior does it absolutely right in achieveing its goal.I love every Lady Dior mini movie and some of them can watch over and over again, however I doubt I will ever by any of the advertise Dior bags simply because I differentiate between product itself and art. When two are combined together (which is extremely rare) it is a different story, but for now Dior bags are just well made bags with no peronality to me. :-)))

Cafe Fashionista said...

I think that these films are a lovely representation of Dior in general, as well as the true femininity of a woman. Stunning!! :)

Sarah @ Pandora's Box said...

These are straight up art! What a cool way to promote the bags. I do think it would be cool if they connected tho.

Fashion, Art and other fancies said...

I have yet to see the film. A bit late on this one, but I so agree with Couture Millinery;-)

La p├ępite modeuse said...

Beautiful ! I love this short film with the wonderful Marion Cotillard !
Kiss.

monica said...

marion is absolutely beautiful!!!!!