The Best of the Zeros (According to Meggasus)

The decade of the zeros brought us several seasons of magazine editorials and ad campaigns. It brought us memorable faces and some incredible collections. We were introduced to Gemma Ward, Alexander Wang, and Lady Gaga. We wore ugg boots, trucker hats, ponchos (verrry bad idea) and even rocked the side bangs. The first decade of the new millennium produced some amazing stuff, and I've choosen what I believe is the "Best of the Zeros". Oh, and since I make the rules around here, some categories have more than one winner. Enjoy!

Best Ad Campaign:

Missoni fall/winter 09 Hanne Gabby Odiele by Steven Meisel

oh...and Gucci f/w 08 by unstoppable duo Inez van Lamsweerde and Vinoodh Matadin was amazing as well...this one's hanging in my bedroom! Models are Lily Donaldson, Eniko Mihalik and Abbey Lee Kershaw.

Best Model:

Coco Rocha :)

Coco Rocha photographed by Greg Kadel for Numero 88.
I love Coco. If I could be anyone from the zeros, it would be her. She's been in and on the cover of American Vogue, Italian Vogue, I-D magazine, Dazed and Confused, and several others! Over the decade she scored several ad campaigns such as YSL beauty and fragrance. She's not a typical beauty of the the decade, but she really owned it nonetheless. Honorable mentions: Sasha Pivovarova Daria Werbowy, Lily Donaldson, Gemma Ward.

Best Cover:


i-D February, 2008 by Emma Summerton, models Gemma Ward and Lily Donaldson

Why is this cover the best? Because it clearly states a motto we must all live by. Not to mention that this cover is just brimming with attitude.

Best Editorial:

**Please note that I choose these editorials before the people at models.com read my mind and decided to pick these as their favorites too.

I call this one, "Kicking Ass"
This editorial for French Vogue was photographed by Inez & Vinoodh. Basically, the entire editorial is just really violent.....but what makes it the best of the decade is because it is so memorable. I never open up a magazine and expect a model to be beating up a bunch of biker dudes....brilliant! Choosing a favorite editorial was very very tricky. I will probably change my mind tomorrow.

Come to think of it...

US Vogue February 2009 shot by Steven Meisel is AMAZING too. The editorials in US vogue are a little more clean and beautiful than I usually prefer, but it's a more mainstream magazine...so.... the more beautiful the better in that case. With that aside, I love the elegance and sophistication in this spread. The styling by Grace Coddington gives the entire shoot a retro, 1930's vibe. Only US Vogue could make falling of your bike look fun. I mean, I want to go fall off a bike after looking at this photo above.


Last but not least....

Best Photographer

Steven Meisel
He ruled fashion photography in the nineties and he ruled in the zeros. He is the God of fashion. Know him. He's everywhere!